THE BOTTLE

The bottle, made entirely of stainless steel, is an essential part of the project ‘quality in extra-virgin olive oil’.
It was born from an idea by MARCO MUGELLI, in collaboration with the firm ‘OLIPAC’. Stainless steel turned out to be –after a thorough series of experiments and tests – the only material capable of keeping intact and unaltered through time the natural chemical and organoleptic characteristics of the product.

As a matter of fact, stainless steel shades oil completely from light, one of the factors causing its oxidation; moreover, it is sterile and so the product can be kept uncontaminated. Besides, the bottle has been projected to keep its content in a vacuum.

Experimental studies demonstrate that even after two years in the bottle, the oil keeps its characteristic scent and taste, besides its high percentage of tocopherols and poliphenols.

After an accurate study of  the design and aestethics of the bottle, the choice has fallen on a simple but immediately striking shape, remarkable for its way of reflecting light and for the harmony of both sizes of the bottle (100 ml. and 250 ml. bottles). Such harmonious shape is enhanced by the graphics of the labels, covering the bottle like a band, studied and designed by ‘NEW MEDIA DESIGN’.